Corporate Social Media Marketing

Social media marketing is a powerful way for businesses of all sizes to reach potential customers and clients. People discover, learn, follow and shop for brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out on a lot! Great social media marketing can bring remarkable success to your business, create loyal brand supporters and even drive leads and sales.

In this complete guide to social media marketing, you’ll learn:

What is social media marketing with benefits, stats and tips.

How to build a social media marketing strategy and plan to implement it.

Seven best social media marketing platforms and how to use them

What is social media marketing?

Social media marketing is a form of digital marketing that leverages the power of popular social networks to achieve your marketing and branding goals. But it’s not just about social media for business creating business accounts and posting them when you want to. Social media marketing requires a well-developed strategy with measurable goals that include:

Maintain and improve your profiles.

Post photos, videos, stories and live videos that represent your brand and attract the right audience.

Respond to comments, shares, and likes, and monitor your reputation.

Follow and interact with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large numbers of highly targeted users.

Benefits of Social Media Marketing

With such wide usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:

Humanizing your business: Social media allows you to transform your business into an active participant in your market. Your profile, posts, and interactions with users constitute a friendly persona that your audience can identify, communicate with, and trust.

Increase Traffic: Between the link on your profile, the blog post links in your posts, and your ads, social media is a major channel for increasing traffic to your website where you can convert visitors into customers.

Generate leads and leads: You can also generate direct leads and conversions on these platforms, with features like Instagram/Facebook stores, direct messages, call-to-action buttons on profiles, and appointment booking capabilities.

Increase Brand Awareness: The visual nature of social media platforms allows you to build your visual identity across broad audiences and improve brand awareness. And better brand awareness means better results with all of your other campaigns.

Building relationships: These platforms open direct and indirect lines of communication with your followers through which you can communicate, collect feedback, hold discussions, and communicate directly with individuals.

Social Media Marketing Statistics

Regarding the above benefits, don’t take our word for it seriously. Let’s take a look at some social media marketing stats that prove its power:

The average adult in the United States spends 2.25 hours on social media each day.

More than 70% of people who have a positive experience with a company on social media would recommend this business to their networks.

Facebook users click on an average of 12 Facebook ads each month.

81% of people use Instagram to search for products and services.

Nearly 80% of Twitter users feel more positive about a business when they receive a response to their tweets.

4 out of 5 people on LinkedIn drive business decisions.

46% of TikTok users participate in the app without any other distractions.